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Add Surfer through ChatGPT’s Plugins page with Developer mode enabled.

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Before you start

You need your own Surfer account on a plan that includes MCP. You also need a ChatGPT Pro, Plus, Business, Enterprise, or Education account with Developer mode available on the web. Availability can depend on your account and workspace policy; see OpenAI’s Developer mode guide.

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Connect Surfer

1

Turn on Developer mode

In ChatGPT, go to Settings → Security and login → Developer mode and turn the toggle on.
ChatGPT's Security and login settings with Developer mode enabled.
2

Create the plugin

Go to ChatGPT Plugins and select the plus button to open the New Plugin form. Fill in these fields:
  • Name: Surfer.
  • Connection: Server URL, with https://mcp.surferseo.com/mcp as the URL.
  • Authentication: OAuth.
Select I understand and want to continue, then select Create.
ChatGPT's New Plugin form with Surfer as the name, the Surfer MCP server URL, and OAuth authentication.
3

Open Surfer sign-in

On the plugin page, select Connect. In the Add Surfer to ChatGPT dialog, select Sign in with Surfer.
The Add Surfer to ChatGPT dialog with a Sign in with Surfer button.
4

Authorize Surfer access

  1. Sign in with your Surfer account in the browser window that opens.
  2. Choose the organization to connect, if you belong to more than one.
  3. Select Authorize, then return to your client.
If the browser signs you in to the wrong Surfer account, follow Disconnect or switch accounts.
Surfer's consent page for ChatGPT with an organization selector and an Authorize button.
5

Enable Surfer in a conversation

Open a new chat. From the composer’s + → Developer mode menu, select the Surfer app for that conversation.

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Verify the connection

Ask your assistant: Your assistant lists the workspaces in the organization you authorized. Each workspace has a name, type, location, and state. Choose an active workspace for content tasks. Continue with Skills for guided workflows or Use cases for example requests. If the request fails, see Troubleshooting.