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Your assistant discovers the available tools and their inputs when it connects to Surfer. Ask for the outcome you want; the tool descriptions guide the assistant through the calls.

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Workspaces and brand

  • Find your workspaces, create and activate a workspace, and manage its brand knowledge.
  • Read recommendations for pages to optimize and topics to write about, then open Content Editors for the pages you choose.

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Content Editors

  • Create an editor from keywords or import an existing page.
  • Read and update its content, check content scores, and get links to open or share the editor.
  • Read and regenerate a SERP-based outline.

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Guidelines

  • Read SEO terms, topics, structure targets, and the competitors behind them.
  • Adjust the guidelines and check how the draft uses recommended terms.
  • Read AI Search scores and the supporting facts and sources.

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Writing and optimizing

  • Generate an AI Article, with an optional pause to review its outline.
  • Apply Auto-Optimize to improve an existing draft.
Creation and generation can spend credits. See Credits and limits before starting a batch.

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Templates and voices

  • Create, inspect, update, and delete reusable content templates and custom voices.
  • Set workspace defaults and choose which template or voice an editor uses.

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AI Tracker

  • Read brand visibility in AI answers, compare brands, and follow trends and tracked prompts.
  • See which sources AI answers cite and whether the cited pages mention your brand.
  • Compare competitor source coverage and the overlap with your brand.
AI Tracker tools read existing projects and reports. Manage projects and prompts in the Surfer app.

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Run a workflow

Skills guide your assistant through writing, optimizing, outlining, briefing, managing templates, and acting on recommendations. Use cases provides prompts you can try. For controls on changes and deletions, see Security and admin.